Wood Flooring Ireland has announced the opening of its brand-new Dublin premises at 2, Ballymount Cross Business Park, Ballymount, D24.

Originally founded by Martin O’Callaghan in 2005, family run business Wood Flooring Ireland has gone from strength to strength despite the pandemic. Putting an emphasis on quality, the O’Callaghan’s create bespoke, hand-crafted wooden flooring with sustainability at the fore.

“We are delighted to expand the business beyond Cork and open our first ever Dublin showroom. We can’t wait to welcome clients to our new home, we’re currently open by appointment only but the landscape is constantly shifting as we all know. The last 12 months have been tough, but this is most definitely a silver lining.

“For us, the business has completely changed. In 2019 after some deliberation, we decided to go back to our roots and offer a bespoke wood flooring range produced in Ireland. We can offer any of our bespoke colours in Plank, Herringbone, Chevron and Panels in a variety of widths and thicknesses.

“A trend at the minute is to mix and match styles, some clients may choose a herringbone or a wide plank for an open plan area downstairs and have a narrow plank for bedrooms upstairs with the same colour on both, so visually you are keeping the flow of the home the same. Producing in house allows us this flexibility to make your floor bespoke for our clients,” said Naomi O’Callaghan.

COVID-19 obviously has been a massive obstacle for many local operations, but this family business has used the past 12 months as a time to re-evaluate focuses and explore new avenues.

“Due to COVID 19 obviously we had to adapt and make some changes. We have upped our online presence and placed a strong emphasis on social media, particularly Instagram. If customers can’t enter your physical showroom, it’s vital to create a digital one. Now we’ve got this strong online presence, coupled with our new showroom and we’re delighted to be expanding the business once again.”

“All of our Oak comes from Europe as opposed to coming from further afield. It’s sustainably sourced and traceable so we know exactly where it’s coming from. Same goes for our oils and finishes – all of these are done in house and are VOC & Formaldehyde free. We’ve got a huge level of control over the entire process; we know exactly how many grams of oil are applied in each process so we can genuinely ensure durability. We’re constantly creating new styles of colours and finishes available in our bank. We’re proud to say that we produce a unique, hand-crafted product entirely in Ireland, ” Naomi added.