Elliott Group has officially launched its new Behavioural Safety Campaign, developed in collaboration with construction safety advocate James Gorry.

The campaign centres around a powerful video that will be integrated into the Group’s site induction process across Ireland and the UK.

The campaign promotes a simple but vital message: If it doesn’t feel safe, stop. The initiative encourages all personnel, regardless of role or seniority, to speak up, challenge unsafe conditions, and engage in open conversations around site safety.

“At Elliott Group, safety isn’t just about following procedures—it’s about mindset, communication and looking out for each other,” said Matthew O’Dowd, Group HSEQ Director. “We’re proud to work with James on this campaign, which puts people at the heart of our safety culture.”

The video will be shown to all new site operatives and staff as part of their induction, reinforcing the company’s open door policy and the importance of raising concerns early. On Elliott Group sites, workers are empowered to talk directly to black hats (Elliott Group management team) and stop work if something doesn’t feel right, without hesitation.

James Gorry, who became a health and safety speaker following a life-changing accident on a construction site, praised the Group’s commitment: “This campaign is about making sure everyone has the confidence to speak up and take action before accidents happen. I’m proud to support Elliott Group in leading this important conversation.”

This latest move forms part of Elliott Group’s wider health, safety and wellbeing strategy, which also includes partnerships with the Lighthouse Construction Charity, digital safety systems through Hammertech, and a range of wellbeing initiatives delivered through its ESG and internal wellbeing committees. Click to view the campaign video.

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