RPS unveils dynamic new brand identity
RPS Group plc (‘RPS’ or the ‘Group’), a leading multi-sector global professional services firm, today unveils a new corporate brand identity, signalling a renewed focus for the Group.
Since 1970, RPS has grown into a global team of 5,600 creative professionals and service providers and has established itself as a market leading professional services firm that has operated in 125 countries across all six continents.
The company’s new and modern identity is grounded in the value RPS has delivered to its clients for nearly 50 years. Set against the backdrop of a consolidating industry, it will position the business for continued growth in a sophisticated, digitally enabled and rapidly evolving marketplace.
A fresh brand is just one part of a bold program of strategic initiatives to empower our talented and connected workforce to meet the demands of its clients. It aims to enable RPS to bring its promise of ‘making complex easy’ to life for clients, while achieving its objective to become the best mid-sized consulting firm in our global industry.
Informed by an independent client perception audit and comprehensive engagement with employees, the brand encapsulates the essence of the Group via three core concepts: its purpose, promise and behaviours.
Commenting on the new brand, John Douglas, Group CEO of RPS, said: “The future for RPS is about being at the forefront of changing market trends, identifying growth opportunities and delivering complex solutions in a way that is easy to understand and implement. Alongside investment in our brand, we will continue to focus on our people, technology and innovation to build on the deep expertise that our clients have recognised and give us a strong competitive edge in all the markets that we operate in. We are pragmatic in our aspirations and we have the capability to utilise the means available to us to achieve our goals. “We are here today thanks to the confidence and trust of our people, our shareholders, and our clients. RPS has a strong future ahead of us with an exciting new corporate brand – a strong brand – that captures the essence of our full potential around the world, a committed team aligned around our purpose, our behaviours and a promise to make complex easy.”
The new brand supports the refinements made to RPS’ business model and global structure in 2018. Operations were reorganised around strategically identified sectors and service clusters to reflect the truly global nature of the business and to easily connect our international capabilities to optimise our deep expertise in the things that matter. While organisational changes are already enhancing connection and collaboration between RPS’ specialists across the globe, the updated brand will serve to further unite its people through a shared commitment to solve problems that matter to a complex, urbanising and resource-scarce world. The new brand will be reflected across its global footprint through the course of 2019. As part of the brand launch, the new RPS global website is now live at www.rpsgroup.com