Dalata Hotel Group PLC, the largest hotel operator in Ireland, has announced today that, by the end of 2015, its newly acquired hotels, which will consist of 13 hotels across the UK and Ireland will be rebranded as Clayton Hotels.

Clayton Hotels (formerly Bewley’s Hotels and Moran Hotels) aim to offer luxury accommodation at prime locations across Ireland and the UK with a focus on the corporate market – the principal distinction between Clayton Hotels and the more family orientated sister hotel group – Maldron Hotels.

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Investing €27m in the redevelopment and upgrade of both brands, including the roll out of the exclusive Clayton Hotel signature bedrooms, Dalata Hotel Group strives to ensure that guests have a pleasurable stay albeit for business or leisure.

The rebranded Clayton Hotels will have a significant focus on training and developing staff, bringing a heightened service experience to customers. Clayton Hotels will offer a people-focused service with their ‘your stay, your way’ approach with the team’s goal to make their guests’ stay as relaxing as possible and provide them with a home from home environment. Their offering will include little touches such as the hotel’s own brand healthy vitality breakfast range.

Each with its own unique personality, Clayton Hotels’ portfolio will offer a range of strategic city and airport hotel locations including:

• Cricklewood, London
• Chiswick, London
• Silvers Springs, Cork
• Manchester Airport
• Dublin Airport
• Ballsbridge, Dublin
• Leopardstown, Dublin
• Leeds
• Cardiff Lane, Dublin
• Galway
• Belfast
• Whites of Wexford
• Cardiff, Wales

It was announced earlier this year that the acquisition of Clayton Hotel Galway, an outstanding modern property with excellent conference facilities was the catalyst for the continued rebrand across 13 of Dalata’s hotels. As part of Dalata’s strategy to assemble a portfolio of high quality hotels in Ireland, the Clayton Hotel rebrand is a welcomed and refreshing asset to the Dalata Group Portfolio.

Pat McCann, founder and chief executive officer of the Dalata Hotel Group PLC says “It’s an exciting time for the Dalata team. Our strategy is to leverage the group’s core asset management, hotel operation and development capabilities to grow the business. It is fantastic to see this coming to life with the launch and forthcoming roll out of Clayton Hotels here in Ireland.”

In March 2014, Dalata Hotel Group PLC floated on the UK (A.I.M.) and Irish (ESM) stock exchange raising equity of €265m with debt of €282m. In a deal worth €455m, Dalata Hotel Group PLC acquired nine new UK and Ireland properties from Bewley’s Hotels and Moran Hotels at the beginning of 2015.  Dalata Hotel Group PLC also acquired an additional eight hotels in Ireland. It is Ireland’s largest hotel operator.

Dalata Hotel Group PLC was founded in July 2007 by Pat McCann, former chief executive of the Jurys Doyle Hotel Group. It operates 45 hotels across the UK and Ireland with a total of 7,480 rooms and 4,366 employees.