IDA Ireland today launched ‘Invest in Galway’, the seventh phase of its digital marketing initiative for attracting inward investment by highlighting the specific attributes of individual regional urban centres.

‘Invest in Galway’ is an interactive experience designed for use on tablet, smartphone and PC.

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Information on location, education, lifestyle and existing IDA client companies and indigenous companies is provided through rich images, video and text which will be continuously updated.  The website allows IDA executives to showcase Galway in face-to-face client meetings.  

Ireland boasts the leading cluster of MedTech industries and the West Region, and Galway city in particular, is home to a number of world class Medical Technology companies and is the hub of this globally recognised MedTech cluster. Companies such as Medtronic, Boston Scientific, Covidien, Hollister and Baxter located in the West Region employ almost 8,000 people. Galway is also becoming a major technology hub, particularly around internet and collaborative working technologies with the presence of IDA supported companies such as Fidelity, Avaya, SAP, EA Games, Cisco, Synchronoss, Valeo and HP amongst others. These international brands are an attraction for additional overseas companies to potentially locate to the West Region.

Commenting on today’s launch, IDA’s Regional Business Development Manager for Galway, Catherina Blewitt, said:  “The strong base of existing international brand name companies coupled with good quality infrastructure provides Galway with a strong value proposition for clients. ‘Invest in Galway’ is an innovative digital marketing application that showcases Galway at its best.”

“This new marketing tool will greatly assist us in conveying to clients all that the region has to offer,” the Regional Manager explained, saying:  “IDA looks forward to continuing to work closely with our partners in the region to promote the location as an attractive place for inward investment and job creation opportunities.” www.ida.ie