Leading drainage and plumbing manufacturer Wavin has announced the appointment of Maxine Cornelius as its new Commercial Director for the UK and Ireland as it continues to bolster its senior team.

Wavin has appointed Maxine to lead its UK and Ireland sales operations, with a clear brief to strengthen support for merchants and installers. Overseeing the full Building & Infrastructure range, she will focus on delivering cohesive customer engagement and a commercial strategy designed to help the trade grow sustainably.

Alongside her UK responsibilities, a key area of focus for Maxine will be the development of the Wavin Ireland business, working closely with the Wavin Ireland Sales team led by Declan Conlon, Sales Director for Wavin Ireland.

Maxine joins from City Plumbing, one of the UK’s largest builders’ merchants, bringing extensive merchant-side expertise. During her time as Managing Director for sales in the business, she played a pivotal role in driving growth and commercial performance.

Commenting on the appointment, Maxine said: “I’m thrilled to be joining Wavin, an organisation whose purpose and values closely align with my own. I’m particularly excited to work with our merchant partners in the UK and Ireland, continuing to build upon the strong relationships the team has built over the years. I look forward to working with the sales team to deepen these collaborations, drive growth, and deliver even greater value with our partners.”

Dan Scott, Vice President for Wavin’s Northern Europe business unit added:“Maxine brings a wealth of experience to the sales team at Wavin. Her previous roles on the merchant side of the construction supply chain give her a distinct edge, and I’m confident this valuable insight and experience will help to drive a meaningful impact across all areas of the business. Her appointment continues to enhance our team of expert leaders, putting us in a strong position to serve our customers, communities, and colleagues across the UK and Ireland.”

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