Vodafone, one of Ireland’s leading total communications provider is set to invest €60 million in its new Euro sales centre located in Carrickmines, Dublin.

The European sales centre, “Vodafone Red Edge”, is being created to provide specialist sales capability powered by leading-edge technology to support business customers in Ireland, the Netherlands and the UK.

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Attending the An Taoiseach, Enda Kenny TD, said “The creation of 200 new jobs by Vodafone, with this significant investment is a vote of confidence in Ireland’s economy. The Government is working hard to rebuild a sustainable enterprise led economy, which is a prerequisite for full employment. Today’s new jobs highlight Ireland’s attractiveness as a location where companies have access to a talented and highly skilled work force.”

The investment is supported by the Departments of Jobs, Enterprise and Innovation through IDA Ireland.

Originally piloted last year, the Centre is performing very well, resulting in a decision by Vodafone to commit to a five year €60 million investment which will secure 200 permanent roles.

Recruitment for the new jobs is already well underway and employees will gain access to internationally recognised business analytics and sales training which will provide career development opportunities across Vodafone operating companies.

Anne O’Leary, CEO Vodafone Ireland said: “We are delighted to secure this investment for Ireland which further demonstrates Vodafone’s on-going and long-term commitment to developing our business in Ireland and to developing support roles from Ireland for the wider Vodafone Group and its customers. The selection by Vodafone of Ireland as a location for this European sales centre also demonstrates Ireland’s standing in Europe in terms of availability of highly skilled people for these emerging and developing roles. 

“In addition, the centre will bring the latest in innovation including advanced sales tools and data analytics to determine customer needs and attitudes. We hope to offer much more in terms of answering all our customers’ communications needs while developing the right solutions so that our business customers continue to perform at their best.: